}
Benefits of Data Science for business.
Data science is revolutionizing the way companies operate. Many businesses, regardless of size, need a robust data science strategy to drive growth and maintain a competitive edge. Some key benefits include:
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Discover unknown transformative patterns
Data science allows businesses to uncover new patterns and relationships that have the potential to transform the organization. It can reveal low-cost changes to resource management for maximum impact on profit margins.For example, an e-commerce company uses data science to discover that too many customer queries are being generated after business hours. Investigations reveal that customers are more likely to purchase if they receive a prompt response instead of an answer the next business day. By implementing 24/7 customer service, the business grows its revenue by 30%.
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Innovate new products and solutions
Data science can reveal gaps and problems that would otherwise go unnoticed. Greater insight about purchase decisions, customer feedback, and business processes can drive innovation in internal operations and external solutions.For example, an online payment solution uses data science to collate and analyze customer comments about the company on social media. Analysis reveals that customers forget passwords during peak purchase periods and are unhappy with the current password retrieval system. The company can innovate a better solution and see a significant increase in customer satisfaction.
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Real-time optimization
It’s very challenging for businesses, especially large-scale enterprises, to respond to changing conditions in real-time. This can cause significant losses or disruptions in business activity. Data science can help companies predict change and react optimally to different circumstances.For example, a truck-based shipping company uses data science to reduce downtime when trucks break down. They identify the routes and shift patterns that lead to faster breakdowns and tweak truck schedules. They also set up an inventory of common spare parts that need frequent replacement so trucks can be repaired faster.